Ukrainian banks’ social media rankings published

Ukrainian banks’ social media rankings published



23 липня 2012 года
Конкорд Капитал

A ranking of Ukrainian banks by followers on social networks was released last week by Prostobank Consulting.

Top-10 Ukrainian banks on social networks by followers
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Bank Facebook Twitter VKontakti Total
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1 Platinum Bank 2,084 1,717 12,348 16,149
2 FUIB 8,482 298 5,143 13,293
3 Raiffeisen Bank Aval 7,220 - - 7,220
4 Privatbank 4,440 2,497 - 6,937
5 Ukrsotsbank 4,768 - 1,594 6,362
6 VAB Bank 2,665 948 - 3,613
7 Delta Bank 3,207 - - 3,207
8 UkrSibbank 1,943 422 - 2,365
9 Erste Bank 776 1,361 57 2,194
10 VTB Bank 1,952 - - 1,952
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Source: Prostobank Consulting

Brad Wells: Many of the top banks in this study also received high marks in our “Investor Relations Online” survey from last month. That these social network accounts are by far more oriented toward local users (i.e. current and potential customers) backs up one of the main conclusions from our IR Online survey that most Ukrainian corporate websites (and by extension IT solutions) were more oriented in that direction than to investors. In addition, we were impressed by the shear number of followers from some of the banks.

Источник: Конкорд Капитал

Аналитик: Бред Вэллс
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